Your marketing spend is reaching NHS inboxes, not NHS decision-makers
Clinical leads, digital leads, finance directors, and ICS commissioners each hold a slice of procurement authority, and each responds to different messages. Generic campaigns miss all of them, while qualified leads come at a steep cost apiece.
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Do it yourself: step by step
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A stakeholder mapping exercise identifying the specific decision-makers at your target accounts, followed by a targeted outreach strategy for each persona, typically generates qualified pipeline within 60 days.
This problem is Solvable.
Free personal check
Done by Paul Robinson, not software
I'll review how your marketing reaches NHS roles and show you which ones you're missing
What I need from you
- 7 tap answers about your marketing
- Your website address
What you get
- Which NHS roles your marketing misses
- The evidence each role needs from you
- The three changes that matter most
Within 2 working days
No sign-in, no sales call. I read every request myself and reply on WhatsApp.
Paul Robinson
14 years in UK private healthcare
I solve this one for healthcare companies
Want a hand? I'll look at your situation and tell you the three things I'd tackle first.
A few quick questions, about two minutes. I read every one myself and usually reply the same day.
No sales call unless you ask for one. Just a straight answer from me.
I reply personally, usually the same day.
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