You can't get in front of the right clinical decision-makers
Access to clinical decision-makers is the defining commercial challenge for healthtech companies entering or scaling in the UK private sector. Procurement committees, medical advisory boards, and senior clinical leads are hard to reach through conventional outreach. Without a channel strategy that bypasses traditional gatekeeping, sales cycles extend and commercial targets are missed.
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Do it yourself: step by step
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Map the decision-making structure of target accounts before planning outreach Identify potential clinical champions through conference networks, publications, and digital communities Develop a thought leadership programme that positions the company as a peer rather than a vendor
This problem is Solvable.
Free personal check
Done by Paul Robinson, not software
I'll look at how you approach your target accounts and show you where the warm routes are
What I need from you
- 9 tap answers about how you reach accounts
- Your website address
- One line on what you sell and to whom
What you get
- Where your current approach misses the clinical lead
- The three changes that matter most
- A one-page buying map you can use on one account
Within 2 working days
No sign-in, no sales call. I read every request myself and reply on WhatsApp.
Paul Robinson
14 years in UK private healthcare
I solve this one for healthcare companies
Want a hand? I'll look at your situation and tell you the three things I'd tackle first.
A few quick questions, about two minutes. I read every one myself and usually reply the same day.
No sales call unless you ask for one. Just a straight answer from me.
I reply personally, usually the same day.
The Solvable community
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One message a week. No sales messages. Reply STOP any time.