For UK social care providers
Private-pay families are searching online and not finding you
Most families researching private care never contact a provider without first finding them online, reading reviews, and seeing a clear proposition. Without that presence, you remain invisible to the enquiries that could reduce your dependence on council-funded placements.
Two minutes. Solva follows up with specific digital visibility options.
- Low website traffic and poor search engine rankings for key services
- High bounce rates on landing pages and low conversion of online visitors to enquiries
- Over-reliance on traditional referral sources and word-of-mouth
- Inconsistent brand messaging and poor engagement across social media platforms
- Increased pressure on sales teams to convert fewer, lower-quality leads
- Inefficient allocation of marketing budget to ineffective channels
- Reduced private-pay occupancy rates, leading to lower revenue per bed
- Increased marketing spend with diminishing returns
- Negative online perception due to lack of engaging content or poor review management
- Difficulty in establishing thought leadership and trust within the community
Digital marketing campaigns can increase enquiries by over 300% and occupancy by 47% for UK care homes (Springup PR, 2023)
Frequently asked questions
Why does this problem persist?
Families searching for private care do most of their research online. Care providers without a strong digital presence, positive reviews, and a clear private-pay proposition are invisible to the highest-value enquiries.
What is the cost of leaving it unaddressed?
No verified UK data available
This is exactly what I do with UK private practices. Answer the few questions above and I'll come back personally with where to start. Paul.