For UK social care providers
Families searching urgently for a care home cannot find yours on Google
Many families need a placement within a month of starting their search, and Google local results are where that search begins. Without an optimised local presence, those beds stay empty longer than they should.
Two minutes. Solva follows up with specific local search options.
- Low call volumes directly from Google Search results
- Outdated or incomplete Google Business Profile listings
- Competitors consistently appearing higher in local search results
- Families struggling to find accurate information about services and availability online
- Increased reliance on agency staff due to unpredictable occupancy
- Higher administrative burden from manual enquiry handling
- Significant lost revenue from unfilled beds, potentially £1,535 per week per bed (carehome.co.uk, 2026)
- Increased marketing spend on less effective channels
- Perception of being outdated or poorly managed
- Negative reviews dominating search results
Approximately 40% of Google organic calls to care homes originate from Google Business Profile listings (Mediahawk, 2023)
Source: https://www.mediahawk.co.uk/blog/care-homes-google-my-business/
Frequently asked questions
Why does this problem persist?
52% of families need a care home within a month of starting their search. The primary discovery channel is Google local search. Care homes without an optimised Google Business Profile, local SEO, and paid search presence are invisible at the moment of highest intent - when a family is in crisis and needs to act immediately.
What is the cost of leaving it unaddressed?
An empty nursing home bed costs an average of £1,535 per week in lost revenue (carehome.co.uk, 2026)
This is exactly what I do with UK private practices. Answer the few questions above and I'll come back personally with where to start. Paul.