Your device works. The finance team still won't approve it.
NHS procurement now demands a health economic case alongside clinical evidence. Without a credible cost-effectiveness model, clinical merit alone will not clear the business case, and each failed attempt costs a year or more and a substantial sum in sales resource.
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Do it yourself: step by step
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Commission a health economic model from a specialist HEOR consultancy. Build a simple ROI calculator for your website and sales team. Translate clinical outcomes into NHS currency: bed days saved, theatre time recovered, readmission rates reduced.
This problem is Solvable.

Free personal check
Done by Paul Robinson, not software
I'll read your value slide or calculator as a hospital finance director would and show you what they will challenge
What I need from you
- Your value slide, calculator or business case (PDF or spreadsheet)
- Who you are pitching it to
What you get
- Inputs a finance director will challenge
- Missing cost or income lines
- Whether you need a formal model yet
Within 2 working days
No sign-in, no sales call. I read every request myself and reply on WhatsApp.

Paul Robinson
14 years in UK private healthcare
I solve this one for healthcare companies
Want a hand? I'll look at your situation and tell you the three things I'd tackle first.
A few quick questions, about two minutes. I read every one myself and usually reply the same day.
No sales call unless you ask for one. Just a straight answer from me.
I reply personally, usually the same day.
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One problem solved every week, on WhatsApp.
One message a week. No sales messages. Reply STOP any time.