Your device works. The finance team still won't approve it.

NHS procurement now demands a health economic case alongside clinical evidence. Without a credible cost-effectiveness model, clinical merit alone will not clear the business case, and each failed attempt costs a year or more and a substantial sum in sales resource.

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Do it yourself: step by step

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  1. Commission a health economic model from a specialist HEOR consultancy. Build a simple ROI calculator for your website and sales team. Translate clinical outcomes into NHS currency: bed days saved, theatre time recovered, readmission rates reduced.

This problem is Solvable.

Paul Robinson

Free personal check

Done by Paul Robinson, not software

I'll read your value slide or calculator as a hospital finance director would and show you what they will challenge

What I need from you

  • Your value slide, calculator or business case (PDF or spreadsheet)
  • Who you are pitching it to

What you get

  • Inputs a finance director will challenge
  • Missing cost or income lines
  • Whether you need a formal model yet

Within 2 working days

No sign-in, no sales call. I read every request myself and reply on WhatsApp.

Paul Robinson

Paul Robinson

14 years in UK private healthcare

I solve this one for healthcare companies

Want a hand? I'll look at your situation and tell you the three things I'd tackle first.

A few quick questions, about two minutes. I read every one myself and usually reply the same day.

No sales call unless you ask for one. Just a straight answer from me.

I reply personally, usually the same day.

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No paid placements. If I have a commercial relationship with anyone I recommend, I'll tell you.This information is for educational purposes only and does not constitute professional advice.

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