I want to send personalised email campaigns but I'm worried about GDPR and patient data compliance
"I know personalised email works. But every time I try to get something off the ground, the GDPR question comes up and we end up doing nothing because no one can give me a definitive answer."
Is your personalised email GDPR-ready?
Compliance isn't a number you can put a price on, it's pass or fail. Answer four questions for a readiness read and the gaps worth closing first.
Answer all 4 questions to see your readiness.
Takes two minutes. A free, no-obligation chat with Solva.
- A practice with a list of 2,000 patients that runs a quarterly recall campaign at 15 reactivations per 100 emails generates 300 reactivated patients per year, worth £126,000 at £420 per patient from a properly structured, compliant programme
- Obtaining a formal GDPR compliance review for a patient email marketing programme typically costs £500 to £2,000 and confirms that 85% of intended activities are already compliant with minor modifications
- The legitimate interests basis available to registered healthcare providers for patient communication is broader than most practices assume, and does not require explicit opt-in consent for all types of patient communication
- Effective patient communication programmes are not launched due to compliance uncertainty
- The practice falls behind competitors who have taken proper advice and are running compliant campaigns
- Patient recall and retention programmes are not in place, reducing lifetime patient value
- The practice may be inadvertently non-compliant through inaction rather than deliberate risk
- Revenue from recall and retention campaigns is not captured
From Paul
I'll show you the three things costing you most, and what I'd fix first.
A few quick questions, about two minutes, and no typing. I read every one myself and reply with the three things costing you most and where I'd start. If it's useful, we talk. If not, you've still got a clear picture.
No obligation, no sales call unless you ask for one, and nothing automated lands in your inbox.
Paul, Solvable
Frequently asked questions
Why does this problem persist?
There is no in-house resource with healthcare GDPR expertise GDPR advice received is overly cautious and does not reflect the legitimate interests basis available to healthcare providers No data processing agreement or patient consent framework has been formally documented
What is the cost of leaving it unaddressed?
A patient recall campaign reactivating 15 patients per 100 emails on a list of 2,000 generates 300 reactivated patients per year. At £420 per patient, that is £126,000 of revenue from a compliant communication programme.
This is exactly what I do with UK private practices. Answer the few questions above and I'll come back personally with where to start. Paul.