For UK clinics and healthcare providers
Patients and referrers don't have a clear route to your services, and that's costing you volume you should already have
A service with no clear patient pathway relies on the patient or referrer to do the work of finding you, understanding what you offer, and navigating the referral process. Most won't. A structured pathway, from awareness through referral to booking, is the difference between a service at capacity and one running at half.
Cost of Inaction
Enter your monthly referrals received, the rate you make contact, the rate contacts become bookings, and average patient value. The calculator shows the annual volume and revenue lost to pathway gaps.
How it breaks down
- Annual value of lost referrals£83,160
Two minutes, no typing, and I read every one myself.
From Paul
Tell me where that £83,160 is coming from, and I'll come back with the three things to fix first.
A few quick questions, about two minutes, and no typing. I read every one myself and reply with the three things costing you most and where I'd start. If it's useful, we talk. If not, you've still got a clear picture.
No obligation, no sales call unless you ask for one, and nothing automated lands in your inbox.
Paul, Solvable
- GPs say they don't know how to refer patients in
- Enquiries come in but conversion to booked appointment is slow
- Different team members give different answers about the referral process
- No single page or document that explains the pathway clearly
- service runs below capacity despite genuine patient need
- referral admin is manual and time-consuming
- GPs stop referring if the process is unclear or slow
- No end-to-end pathway ownership
- Referral process unclear or not communicated to GPs
- Patient-facing enquiry process has friction or slow response
- Service has no digital presence for patients searching directly
- Different entry points (GP referral vs self-referral vs insurer) have different processes that aren't all working
How to fix it
Map the pathway from first awareness to booked appointment in four stages: discovery (how does a patient or referrer find out this service exists), referral (what is the exact process for a GP or clinician to refer in, and how frictionless is it), enquiry (what happens when a patient calls or submits a form, speed, clarity, qualification), and booking (how does an enquiry become a confirmed appointment). Audit each stage for drop-off and fix the highest-friction point first.
Frequently asked questions
Why does this problem persist?
Pathway design is rarely owned by anyone. Clinical teams focus on the treatment. Marketing focuses on awareness. Operations focuses on capacity. Nobody owns the end-to-end journey from "patient or referrer hears about this" to "patient is booked and attended." The result is a fragmented journey with drop-off at every stage.
This is exactly what I do with UK private practices. Answer the few questions above and I'll come back personally with where to start. Paul.