Your competitors are visible to NHS buyers on LinkedIn. You are not.

NHS clinical directors, procurement leads, and private hospital managers are increasingly active on LinkedIn. MedTech companies that dismiss social media miss the opportunity to build brand awareness, share clinical evidence, and engage with the peer networks that influence purchasing decisions.

• The primary root cause is often a misconception that healthcare professionals, particularly those in procurement and clinical leadership roles, are not active on professional social media platforms like LinkedIn.
• This leads to underinvestment in digital marketing strategies.
• Additionally, a lack of understanding of how these professionals use platforms for supplier research and peer engagement contributes to an invisible digital presence.
• Finally, a traditional sales-centric approach often overshadows the need for a strong, informative digital footprint that builds trust and credibility before direct engagement.

No verified UK data available

• Increased reliance on traditional, often less efficient, sales channels
• Longer sales cycles due to lack of pre-existing brand awareness and trust
• Reduced lead generation and conversion rates, impacting revenue growth
• Higher cost per acquisition (CPA) due to less effective marketing efforts
• Perception as an outdated or non-innovative company
• Lack of credibility and thought leadership in the MedTech space

What it looks like in practice

• Low engagement rates on company social media posts, if any exist
• Sales teams reporting difficulty in securing initial meetings with key decision-makers
• Target buyers being unaware of the company's solutions or expertise during their research phase
• Competitors consistently appearing in search results and industry discussions where the company is absent