You need senior commercial leadership but you're not ready for a full-time hire, and the gap is costing you momentum
The gap between founder-led sales and a properly structured commercial function is one of the most expensive stages in a company's growth. Without senior commercial experience in the room, the wrong GTM decisions get made, the wrong hires follow, and the window for efficient growth narrows.
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Do it yourself: step by step
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A fractional commercial leader with the right sector experience can do 80% of what a full-time hire would do in the first six months, at a fraction of the cost and with no hiring risk. The right engagement covers: GTM strategy build, pipeline structure, commercial narrative, team coaching, and investor-ready commercial metrics. It also makes the full-time hire, when it comes, far more likely to succeed, because the infrastructure is already in place.
This problem is Solvable.
Free personal check
Done by Paul Robinson, not software
I'll look at where your commercial function is and tell you which senior model fits
What I need from you
- Answers to 8 tap questions
- Your company website
What you get
- Which model fits: fractional, interim, permanent or NED
- A first draft of your 90-day scope
- The three outputs to hold that person to
Within 2 working days
No sign-in, no sales call. I read every request myself and reply on WhatsApp.
Paul Robinson
14 years in UK private healthcare
I solve this one for healthcare companies
Want a hand? I'll look at your situation and tell you the three things I'd tackle first.
A few quick questions, about two minutes. I read every one myself and usually reply the same day.
No sales call unless you ask for one. Just a straight answer from me.
I reply personally, usually the same day.
The Solvable community
You're not the only one with this problem.
One problem solved every week, on WhatsApp.
One message a week. No sales messages. Reply STOP any time.