For UK independent hospitals
Your self-pay enquiries are below where they need to be
Most independent hospitals market like NHS trusts, service-led, jargon-heavy, with no clear patient journey. Self-pay patients need price transparency, outcome data, and a fast route to booking. Without that, they move on.
Two minutes. Solva follows up with specific self-pay conversion options.
- Low conversion rates from website visitors to self-pay enquiries
- High bounce rates on pricing or service information pages
- Patient feedback indicating confusion about costs or booking processes
- Competitors visibly outperforming in online search and patient acquisition.
- Increased administrative burden handling confused patient enquiries
- Suboptimal utilisation of clinical capacity and facilities
- Reduced self-pay revenue growth, missing out on a high-margin segment
- Increased marketing expenditure with poor ROI
- Perception as an opaque or outdated provider
- Negative patient reviews regarding pricing clarity and ease of access
Private healthcare admissions in the UK were up 20% between 2019 and 2024, with self-pay admissions increasing by 38% in the same period. (PHIN, June 2025)
Frequently asked questions
Why does this problem persist?
Independent hospitals often market like NHS trusts - service-led, jargon-heavy, and without a clear patient journey. Self-pay patients need to see price transparency, outcome data, and a fast path to booking. Without these, they go elsewhere.
What is the cost of leaving it unaddressed?
Self-pay admissions in the UK saw a 3% downturn year-on-year from 2023 to 2024, but still represent a significant and high-margin patient segment for private hospitals. (Cover Magazine, June 2025)
This is exactly what I do with UK private practices. Answer the few questions above and I'll come back personally with where to start. Paul.