For UK HealthTech companies
You're getting meetings every week but nothing is moving to contract
A long meeting-to-contract conversion gap is rarely a product problem. It's a sales process problem. In NHS and private healthcare sales, the gap usually sits in stakeholder mapping, commercial model clarity, or the absence of a structured close methodology.
Cost of Inaction
Enter your top-performer and average win rates, average deal size, and number of underperforming reps. The calculator shows the annual revenue lost to the win-rate gap.
How it breaks down
- Revenue lost to the win-rate gap£1,650,000
Two minutes, no typing, and I read every one myself.
From Paul
Tell me where that £1,650,000 is coming from, and I'll come back with the three things to fix first.
A few quick questions, about two minutes, and no typing. I read every one myself and reply with the three things costing you most and where I'd start. If it's useful, we talk. If not, you've still got a clear picture.
No obligation, no sales call unless you ask for one, and nothing automated lands in your inbox.
Paul, Solvable
- The buying process and stakeholders are not mapped
- Opportunities are not qualified for likelihood to close
- Meetings lack a defined next step
- The value case is not tied to a budget owner
How to fix it
Map the full NHS buying process and every stakeholder in it Qualify opportunities so effort goes where a contract is achievable Define the next step after each meeting so deals keep moving
Frequently asked questions
Why does this problem persist?
Meetings happen but the path to a signed contract is unclear The NHS buying process and its many stakeholders are not mapped There is no qualification of which opportunities can actually close
This is exactly what I do with UK private practices. Answer the few questions above and I'll come back personally with where to start. Paul.