Your healthtech works, but without NHS champions, it stays invisible

The NHS is too fragmented for cold outreach alone to move deals forward. Without internal advocates who believe in your solution and carry it across departments, adoption stalls regardless of clinical merit.

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1 step

Do it yourself: step by step

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Identify and nurture early adopters within NHS organizations who can become internal champions. Provide them with resources, training, and support to effectively communicate the value of your solution and drive its organic spread through peer-to-peer recommendations.

This problem is Solvable.

Free personal check

Done by Paul Robinson, not software

I'll map your champion coverage across live accounts and show you where one departure could cost you

What I need from you

8 tap answers about your accounts
One line on what you sell

What you get

Which accounts depend on one person
What champions need from you to argue internally
The three changes that matter most

Within 2 working days

No sign-in, no sales call. I read every request myself and reply on WhatsApp.

Without dedicated internal champions within the NHS, even effective healthtech solutions can struggle to gain visibility and word-of-mouth adoption. The fragmented nature of the NHS and limited resources for innovation advocacy make it challenging to cultivate and leverage these networks.

The fragmented nature of the NHS and private healthcare landscape makes it difficult to identify and engage key stakeholders.
Limited resources and time constraints within healthcare organisations mean staff often lack capacity to champion new technologies.
Furthermore, a lack of clear pathways for innovation adoption and procurement within the NHS creates a challenging environment for external solutions to gain traction and internal support.

The complex regulatory environment and NHS procurement policies extend time to market and increase development costs for HealthTech solutions, impacting profitability and scalability (KPMG, 2024)

Inefficient deployment and integration of new technologies
Increased burden on sales and account management teams to drive adoption
Prolonged sales cycles leading to higher customer acquisition costs
Increased marketing and advocacy spend with diminishing returns
Delayed access to innovative solutions for patients in both NHS and private settings
Slower improvement in patient outcomes due to underutilised technology
Perception of a solution as difficult to implement or lacking widespread appeal
Negative word-of-mouth within the healthcare community

What it looks like in practice

Pilot projects failing to scale beyond initial trials due to lack of internal buy-in
HealthTech solutions being adopted by individual departments but not spreading across an entire Trust or private hospital group
Sales cycles extending significantly beyond projections, consuming excessive resources
Key decision-makers remaining unaware of a solution's benefits despite initial positive feedback from early adopters

Paul Robinson

14 years in UK private healthcare

I solve this one for healthcare companies

Want a hand? I'll look at your situation and tell you the three things I'd tackle first.

A few quick questions, about two minutes. I read every one myself and usually reply the same day.

No sales call unless you ask for one. Just a straight answer from me.

I reply personally, usually the same day.

The Solvable community

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Do it yourself: step by step

1Step 1

I'll map your champion coverage across live accounts and show you where one departure could cost you

What I need from you

What you get

Why this keeps happening

What it leads to

Evidence

Want a hand? I'll look at your situation and tell you the three things I'd tackle first.

You're not the only one with this problem.