If the NHS can't see where you fit, nobody will say yes
Procurement decisions follow NHSE transformation programmes, ICS plans, and NICE guidance. A product that doesn't explicitly map to those priorities is effectively invisible, regardless of its clinical merit.
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Do it yourself: step by step
0 of 1 done
A strategic alignment review mapping your product to current NHS priorities, the relevant NHSE programmes, and the ICS commissioning landscape produces a targeted market access strategy within two to three weeks.
This problem is Solvable.
Free personal check
Done by Paul Robinson, not software
I'll read your first-meeting deck against one ICB's own plans and show you where it misses
What I need from you
- Your first-meeting deck
- One trust or ICB you're targeting
- One line on what you sell
What you get
- Where your deck matches or misses their stated priorities
- The priority lines you should be quoting
- The three changes that matter most
Within 2 working days
No sign-in, no sales call. I read every request myself and reply on WhatsApp.
Paul Robinson
14 years in UK private healthcare
I solve this one for healthcare companies
Want a hand? I'll look at your situation and tell you the three things I'd tackle first.
A few quick questions, about two minutes. I read every one myself and usually reply the same day.
No sales call unless you ask for one. Just a straight answer from me.
I reply personally, usually the same day.
The Solvable community
You're not the only one with this problem.
One problem solved every week, on WhatsApp.
One message a week. No sales messages. Reply STOP any time.