Established practice
Patients judge your care by your website. Does yours look like the consultant you are?
Here is what a good consultant website looks like, section by section, and how to get there.
Is this you? Tap any that are true.
Most people reading this tick at least one.
It only takes one to cost you.
- steps
- 7
- steps
- to start
- 30 minutes
- to start
- scorecard
- Free
- scorecard
The short answer
A dated site is usually less about design and more about missing basics: an old photo, no fees, no clear booking route and nothing written for patients on a phone. Rewrite the content first, section by section, then decide whether you need a new design. Many consultants find a refresh of content and photos is enough.
What good looks like
Your website on a phone, before and after
Recent photo · condition pages · fees and insurers
- Improved: Reviews · patient videos · book in two taps
Illustrative sample, not a real person or result. Your own audit uses your real details.
7 steps
Do it yourself: step by step
0 of 7 done
Use the asset below and score each section on your phone. Note the copyright year in the footer, the date of your photo, and whether fees, insurers and booking are visible.
- Time
- 30 minutes
- Typical cost
- Free
- Who does it
- You
Done when: You have a score out of 20 and a list of gaps
Use it now · Step 1
Write your homepage headline
The one line at the top of your homepage.
Style
Your message
Mr James Carter, Consultant ENT Surgeon Treating sinus, hearing and snoring problems in London and Hertfordshire. [Book an appointment]
Keep it to two lines, and put your booking button right under it.
Want a website that looks the part?
I'll build you a modern consultant website, designed for patients and Google.
Your answers aren't linked to you. We keep anonymous totals to improve these checks.
This problem is Solvable.
Copy this checklist
Consultant website scorecard
Free to copy, adapt and use. No sign-up.
Score each item 0 (missing), 1 (partly there) or 2 (done well). Test on your phone.
| Item | Score |
|---|---|
| Top of homepage says who you are, what you treat and where | |
| Recent professional photo of you (under five years old) | |
| Book or request appointment button visible without scrolling | |
| One page per main condition, in plain English | |
| Fees, with what they include | |
| Insurers you are recognised by, and self-pay | |
| Every clinic with address, map and parking | |
| GMC number, NHS post and qualifications | |
| Independent reviews shown or linked | |
| Works well on a phone: large text, tap-to-call, no zooming | |
| Total (out of 20) |
16 to 20: Keep the design, update content yearly. 10 to 15: Refresh content and photos. A rebuild may not be needed. Under 10: A rebuild is likely to be quicker than patching.
Quick wins this week
- Update the footer copyright year
- Replace the headshot
- Add fees and insurers
- Add a book button to every page
- Remove stock photos
- Add GMC number and link to PHIN
Avoid these
Common mistakes
- Paying for a new design and moving the same out-of-date content across.
- Stock photos of models in white coats instead of you and your rooms.
- A homepage that opens with your CV rather than what you treat.
- Hiding fees on a page called "Information".
- Not checking the site on a phone before approving it.
Free personal check
Done by Paul Robinson, not software
I'll look at your website on a phone as a patient would and tell you what dates it
What I need from you
- Your name
- Your specialty
- Your website address
What you get
- Screenshots of what a patient sees
- Whether a content refresh is enough or you need a rebuild
- The three changes that matter most
Within 2 working days
No sign-in, no sales call. I read every request myself and reply on WhatsApp.
Free tools
Check where you stand
Benchmarks
£1,500 to £5,000 for a rebuild
Solvable estimate: a small agency building 10 to 20 pages on a standard platform; get three written quotes
Solvable estimate
Paul Robinson
14 years in UK private healthcare
I solve this one for consultants
Want a hand? I'll look at your situation and tell you the three things I'd tackle first.
A few quick questions, about two minutes. I read every one myself and usually reply the same day.
No sales call unless you ask for one. Just a straight answer and what I'd do first.
I reply personally, usually the same day.
Questions
Frequently asked questions
Do I need a full rebuild?
Not always. If the site works on a phone and is easy to edit, new content and photos may be enough.
How long does a rebuild take?
Usually two to six weeks, mostly waiting for content and photos from you.
What should a good consultant site include?
Who you help, conditions, fees, insurers, locations, how to book, credentials and reviews.
Should I write the content myself?
You should at least check it. Patients and GPs notice when condition pages are generic.
Who should own the site?
You. Get ownership of the domain, content and design in writing.
Last reviewed:
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