Your care is consistent. Does your practice look it?
Different logos, photos and wording across your website, letters and profiles make a practice look smaller than it is. Here is how to pull it together.
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- steps
- 7
- steps
- to start
- 1 to 2 hours
- to start
- scorecard
- Free
- scorecard
The short answer
A consultant brand is not a clever logo. It is the same name, photo, one-line description, phone number and colours wherever a patient or GP meets you. You can get most of the way in a week with a short style sheet and one afternoon updating profiles.
What good looks like
Your profile, before and after
Mr Sam Patel, Consultant Orthopaedic surgery
- Improved: One photo, one look, one description
- Improved: Website, letters and profiles all match
Illustrative sample, not a real person or result. Your own audit uses your real details.
7 steps
Do it yourself: step by step
0 of 7 done
List your website, hospital profiles, PHIN, Doctify and other directories, Google Business Profile, insurer listings, LinkedIn, letterhead, email signature, clinic letters, invoices and patient leaflets. Screenshot each.
- Time
- 1 to 2 hours
- Typical cost
- Free
- Who does it
- You or secretary
Done when: You have one document with a screenshot of every place you appear
Use it now · Step 1
Write your practice description
One sentence to use everywhere.
Style
Your message
Mr James Carter, consultant ENT surgeon: quick access and time to talk things through for adults with sinus, hearing and sleep problems.
Use exactly the same wording on your website, profiles and letters.
Want a consistent look across everything?
I'll create a simple identity and apply it everywhere.
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This problem is Solvable.
Copy this template
One-page practice style sheet
Free to copy, adapt and use. No sign-up.
[Name] practice style sheet
Name as written: [Mr/Miss/Ms/Dr/Professor] [First name] [Surname]
Title line: Consultant [Specialty]
One-line description: [Name] is a consultant [specialty] at [Hospital 1] and [Hospital 2], specialising in [condition 1] and [condition 2].
Short version (under 160 characters, for directories): Consultant [specialty] in [town]. [Condition 1], [condition 2]. Insured and self-pay. [Phone].
GMC number: [number]
Main phone: [number] (use this one everywhere)
Main email: [email]
Website: [url]
Clinic addresses:
- [Hospital 1, full address, postcode]
- [Hospital 2, full address, postcode]
Colours: Main [hex code], accent [hex code], text [hex code]
Font: [font name] for headings and body
Logo files: [link to folder] (wordmark in colour, black and white)
Headshot: [file name], taken [month, year]
Do not use: old headshots, hospital logos as my logo, any second phone number
Where this applies
- Website
- Hospital profiles
- PHIN
- Doctify and other directories
- Google Business Profile at each clinic
- Insurer listings
- Letterhead and clinic letter template
- Email signature
- Invoices
- Patient information leaflets
Avoid these
Common mistakes
- Using three different headshots across five profiles, some ten years old.
- A different phone number on the hospital site, Google and the website, so enquiries go to the wrong place.
- Paying for an elaborate logo before agreeing what you want to be known for.
- Copying a hospital or NHS logo onto your own letterhead, which the hospital may not permit.
- Never giving the secretary a style sheet, so every profile update drifts.
Free personal check
Done by Paul Robinson, not software
I'll look at everywhere you appear online and show you where your practice looks inconsistent
What I need from you
- Your name and specialty
- The town you practise in
- Your website, if you have one
What you get
- Screenshots of your profiles side by side
- Where name, photo and details don't match
- An outline for a one-page style sheet
Within 2 working days
No sign-in, no sales call. I read every request myself and reply on WhatsApp.
Free tools
Check where you stand
Benchmarks
£300 to £1,500 for a simple consultant identity
Freelance designer cost for a wordmark, colours and letterhead (Solvable estimate: 1 to 5 days of freelance design at about £300 a day)
Solvable estimate
Paul Robinson
14 years in UK private healthcare
I solve this one for consultants
Want a hand? I'll look at your situation and tell you the three things I'd tackle first.
A few quick questions, about two minutes. I read every one myself and usually reply the same day.
No sales call unless you ask for one. Just a straight answer from me.
I reply personally, usually the same day.
Questions
Frequently asked questions
Do I need a logo?
No. Your name set well in one typeface is enough for most consultants. A logo helps more for a group or clinic.
Can I use my hospital's logo?
Only with the hospital's permission, and not as if it were your own brand. Check with the hospital's marketing team.
What title should I use?
The one you use in your NHS post, used the same way everywhere. Surgeons in the UK usually use Mr, Miss or Ms.
How often should I update my photo?
Every three to five years, or when you look noticeably different. Patients should recognise you in clinic.
Who should own the logo files?
You. Make sure the designer hands over the files and the rights.
Last reviewed:
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