Your prices from three years ago are almost certainly wrong today

Costs have risen, patient expectations have shifted, and the market has moved on. Clinics that set prices once and leave them rarely notice how much ground they quietly lose.

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A pricing review, benchmarking against comparable services, assessing your quality positioning, and modelling the revenue impact of targeted increases, typically takes one to two weeks and pays for itself immediately.

This problem is Solvable.

Free personal check

Done by Paul Robinson, not software

I'll read your price list and show you where it's out of line with the local market

What I need from you

Your current self-pay price list (file or link)
Your town and main specialties

What you get

Your prices against local comparable clinics
Which prices look low, high or unclear
Three targeted changes to consider

Within 2 working days

No sign-in, no sales call. I read every request myself and reply on WhatsApp.

Every supplier I know who solves this. No one pays to be listed. Where I've worked with them, I say so.

Semble
Practice management software
Practice management and patient records software for private clinics and consultants, covering scheduling, notes, telehealth and payments.
Reporting on volume and revenue by service, which speeds up the cost and volume analysis.
Best for: Private consultants, clinics and clinic groups
Price on request
No commercial relationship

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Most clinics set prices once and revisit them only when a competitor undercuts them. In a market where costs are rising and patient expectations are increasing, static pricing is a strategic risk.

The primary root cause is often a lack of dedicated time and expertise for strategic pricing within private clinics, coupled with a reactive rather than proactive approach to market changes.
Many clinics also lack robust data analytics capabilities to understand their cost structures and patient willingness to pay, leading to reliance on historical pricing or competitor-led adjustments.
This is further compounded by the perception that pricing is a one-off task rather than an ongoing strategic imperative.

No verified UK data available

Reduced budget for staff training and development, impacting service quality
Inability to invest in new technologies or facilities, leading to outdated offerings
Sub-optimal profit margins, hindering growth and sustainability
Loss of market share to more competitively priced providers
Perception of being overpriced or offering poor value for money
Negative patient reviews and word-of-mouth referrals

What it looks like in practice

Inconsistent pricing across similar services or practitioners within the same clinic
Patient complaints or queries about pricing transparency or value for money
Competitors consistently undercutting prices or offering more perceived value for similar services
Stagnant or declining revenue per patient despite stable patient volumes

Paul Robinson

14 years in UK private healthcare

I solve this one for clinic and hospital teams

Want a hand? I'll look at your situation and tell you the three things I'd tackle first.

A few quick questions, about two minutes. I read every one myself and usually reply the same day.

No sales call unless you ask for one. Just a straight answer from me.

I reply personally, usually the same day.

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Do it yourself: step by step

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I'll read your price list and show you where it's out of line with the local market

What I need from you

What you get

Suppliers who solve this1 supplier. No one pays to be listed

Why this keeps happening

What it leads to

Evidence

Want a hand? I'll look at your situation and tell you the three things I'd tackle first.

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