For UK private clinics
If your own team can't explain what makes you different, neither can your patients
Unclear positioning doesn't just frustrate your staff, it quietly drains your marketing budget. Clinics with inconsistent messaging waste a significant share of their marketing spend on briefs that pull in different directions.
Two minutes. Solva follows up with specific brand and messaging options.
- Marketing materials use varied language and visuals, lacking a cohesive identity
- Sales teams struggle to explain why a patient should choose them over a competitor
- New service launches fail to gain traction due to unclear market positioning
- Patient feedback indicates confusion about the organisation's specialisms or unique benefits
- Internal misalignment and confusion among staff regarding service offerings and value proposition
- Inconsistent messaging across patient touchpoints, leading to a fragmented patient experience
- Reduced patient acquisition and retention leading to lower revenue
- Inefficient allocation of marketing budget, resulting in poor ROI on campaigns
- Perception of a generic or undifferentiated service in a competitive market
- Erosion of trust and credibility with potential patients and referrers
Organisations with consistent branding see up to 33% more revenue (Shout Out Studio, no date)
Source: https://www.shoutoutstudio.com/brand-consistency-is-worth-33/
Frequently asked questions
Why does this problem persist?
Positioning is the commercial problem that sits behind most other commercial problems. If the team can't articulate the differentiation, neither can patients, referrers, or commissioners. Everything downstream, marketing, sales, pricing, becomes harder.
What is the cost of leaving it unaddressed?
A substantial 33% of marketing budgets are wasted due to poor briefs and misdirected work (IPA, 2021)
This is exactly what I do with UK private practices. Answer the few questions above and I'll come back personally with where to start. Paul.