I don't know how to prove the ROI of my marketing spend to justify AI investments
"I spend money on marketing and I can see patients coming in but I can't connect the two. When the accountant asks me what the marketing is doing, I don't have a number. That makes it really hard to justify investing in AI tools."
Cost of Inaction
Untraceable marketing spend × 12
How it breaks down
- Monthly spend you can't currently trace to a result£1,200
Two minutes, no typing, and I read every one myself.
From Paul
Tell me where that £14,400 is coming from, and I'll come back with the three things to fix first.
A few quick questions, about two minutes, and no typing. I read every one myself and reply with the three things costing you most and where I'd start. If it's useful, we talk. If not, you've still got a clear picture.
No obligation, no sales call unless you ask for one, and nothing automated lands in your inbox.
Paul, Solvable
- A clinic that cannot demonstrate marketing ROI is unable to make the case for AI tool investment to the accountant or board, even when the AI tool would reduce cost per patient acquisition by 35%
- Building a marketing attribution dashboard using Google Analytics and a simple booking-source field in the PMS takes approximately one day and produces a monthly ROI report within 30 days of setup
- Clinics that present marketing performance in cost-per-patient terms rather than click or impression terms achieve 40% higher marketing budget approval rates in internal business reviews
- Marketing investment decisions are made without evidence of what is working
- AI tool investment proposals fail because there is no ROI measurement framework to build the case on
- The accountant and board cannot evaluate marketing spend without revenue attribution data
- Marketing budget is at risk of being cut because its contribution cannot be demonstrated
- The practice cannot build the case for growth investment without a measurement foundation
Frequently asked questions
Why does this problem persist?
There is no attribution tracking connecting marketing spend to patient bookings Cost per acquisition is not calculated by channel or campaign There is no reporting framework that presents marketing performance in revenue terms
What is the cost of leaving it unaddressed?
A practice spending £2,000 per month on marketing that cannot be attributed achieves an unknown return. The same practice with attribution discovers which £800 of that spend generates 80% of bookings and can reallocate the remainder.
This is exactly what I do with UK private practices. Answer the few questions above and I'll come back personally with where to start. Paul.