I want to use AI for marketing content but I'm worried about medical accuracy and GMC/ASA compliance
"AI can write faster than my team but I don't trust it with medical claims. One inaccurate stat or misleading treatment description and I'm in trouble with the GMC or ASA."
Is your AI marketing content GMC- and ASA-compliant?
Compliance is pass/fail, not a pound figure. Answer four questions for a readiness read and the checks to add before you publish.
Answer all 4 questions to see your readiness.
Takes two minutes. A free, no-obligation chat with Solva.
- A clinic producing two blog posts per month manually at four hours per post saves eight hours of content production time per month, worth £600 at a £75 per hour content cost, by switching to AI-assisted production with a one-hour human review
- A brand brief that documents the practice's top three clinical differentiators, most common patient types, and one or two anonymised outcome stories takes approximately three hours to write and transforms the quality of AI content for 12 months of use
- AI-generated content using a well-structured brief outperforms human-only generic content on search engagement metrics in healthcare in the majority of tested cases
- AI-generated content with unchecked clinical claims creates GMC and ASA enforcement risk
- A single compliance failure can result in reputational damage that outweighs the efficiency benefit of AI
- The team does not adopt AI tools because the compliance risk feels unmanageable
- Marketing content production remains slow and expensive because AI assistance is not used
- Competitors who have built compliant AI workflows produce content faster and at lower cost
From Paul
I'll show you the three things costing you most, and what I'd fix first.
A few quick questions, about two minutes, and no typing. I read every one myself and reply with the three things costing you most and where I'd start. If it's useful, we talk. If not, you've still got a clear picture.
No obligation, no sales call unless you ask for one, and nothing automated lands in your inbox.
Paul, Solvable
Frequently asked questions
Why does this problem persist?
There is no defined review workflow for AI-generated marketing content The standards for healthcare marketing compliance are not formally documented in a content brief AI tools are evaluated for general content quality rather than healthcare-specific compliance
What is the cost of leaving it unaddressed?
Content production that takes a copywriter four hours can be completed with AI assistance and human review in under 90 minutes. At a copywriting cost of £75 per hour, that is a saving of £187.50 per piece of content, compounding significantly across a full content programme.
This is exactly what I do with UK private practices. Answer the few questions above and I'll come back personally with where to start. Paul.